9.00am: Registration, coffee

9.35-10.05: Letting go of print

Guardian Professional’s MD, Colin Hughes, discusses the challenge of creating a B2B digital business within a national newspaper group, discussing how recession, revenue migration to the web, and opportunities around paid content and F2F are reshaping acquisition and development strategy.

10.05-10.30: From search to lead gen and beyond

Conference Chair Jerry Gosney talks to Peter De Monnink, RBI’s Chief Strategy and Internet Officer, about leading Reed brands - Kellysearch, Zibb, Buyers Zone and Approved Index. Where does RBI want to play next, what does Peter see as the opportunities, the challenges and the threats?

10.30-10.50: Where the smart money is placing its bets

Jonathan Turpin, arguably best known for his time at Fish4 and Bauer-Emap, now heads up Bubble Venture. He highlights the kind of start-ups VC companies like his are keen to back, and reviews new arrivals in the digital space to look out for.

10.50- 11.15: Panel Discussion

Peter and Jonathan join Colin Hughes to take questions from the floor

11.15-11.35: Coffee

11.35-12.00: Enhancing search with Augmented Reality

Star Layar developer, Lost Boys nl, demonstrate Apps that mix text with mobile images to add whole new dimensions to Search on the move.

12.00-12.25: What’s driving Data Explorers?

CEO Jonathan Morris reveals how using open-source software, social media, video blogs and web 2.0 powers market-beating growth and rapid innovation at Data Explorers; one of the world's fastest growing financial data providers.  How do independent, high value publishers prosper in “post-product”, multi channel, multi device world?

12.25-12.45: Interesting times for information businesses

Not so long ago all it seemed you needed to drive commercial success was IPR in an exclusive dataset. Web 2.0 has proved elusive to monetise.  And many raw data purveyors struggle to commoditise their assets against free and open alternatives. Landmark has grown through diversification, acquisition and highly targeted marketing to deliver complex data translated into plain language. The moral? Good growth opportunities remain, but only to those who can offer ease, value and intelligence - that is, good old-fashioned service.

12.45- 13.05: Understanding site traffic to drive strategy and revenue

Scout Analytics CEO, Mark Upson, explains why analytics is a hot issue, providing ways for publishers to incorporate user information into their businesses. Analytics data is influencing editorial decisions. It’s being used to create marketing programs and campaigns. And it’s being used to gain insight into customer behaviour, loyalty, and demographics to increase revenue.

13.05 -14.15: Lunch

14.15-15.25 : Social Media Master Class

Leading e-marketing and digital consultant Jon Moss and Outsell’s Kate Worlock provide delegates with clear guidance of how to incorporate Social Media to engage and drive user behaviour, and explore how and with what returns social media is being used by players such as GlobalSpec, Oodle, Toolbox.com and InnoCentive.

14.15 -15.25 Conference Summit

Leading publishers meet top Government officials to speed the release of public sector data that could form the basis of commercial digital services, driving development of the UK digital sector while providing improved information to consumer and commercial users.

15.25-15.45 :Tea

15.25-16.30 Creating an App for mobile and iPad

Full service digital agency Imano has built Apps for leading fmcg clients and top publishers. It takes delegates through the key steps to building an App to reach users on their mobile or iPad.

16.30: Close